Design/Message - The rule of Clickmagick thumb  is to always keep it simple. Too cluttered and people will not take the time to look at it. Always include a benefit to the prospective customer. They are after what benefits them in every case. A bookmark featuring your business but not benefiting the customer with a special, coupon or free recipe has little value other than the intrinsic value of making their page. There are many different finishes your designer can request including matte (dull finish you can write on), UV (gloss finish you cannot write on), metallic, spot color, spot UV and more. If you want your prospective customer to be able to write on the bookmark have one or both sides printed with a matte finish. If you want to accentuate a piece of pizza you are giving away to first time customers, then spot UV may be effective. There are a myriad of different combinations. A good graphics artist can help you choose the most effective.

Uses - discounts, specials or give-away are effective on bookmarks. Providing a recipe or a inspirational message are effective and longer lasting than discounts or specials. With discounts and specials you must call your prospective customer to action. Include an expiration date, or less of a discount after a certain date, etc. Never leave it open ended. Many distribution methods are also available.As always, the key thing with bookmarks, other printed marketing materials and your web site is that they should all be branded. Ensure that you use the same logos, fonts, colors, themes, slogans and etc. With all marketing materials you goal is quick recognition of your business and its value. Consistent branding does that.

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