Even 20-30 years ago a person could get a profession and be sure that in the next

Nothing will change in the next few years. Now the study does not end even after college or university, it is necessary to pump skills and learn new terminology with the same vigor to be in demand. I’m Max Rasmussen, a free essay writer, and content creator, and in this article, we will tell you why lifelong learning has become a new reality and why you should develop horizontally.

What is Lifelong Learning

Lifelong learning is a constant search for new knowledge, independent learning, and mastering of professional and flexible skills. You don't need to get several more higher education degrees, just follow the changes in the industry.

Why Continuous Learning is Necessary

Technological advances

Technology has helped automate human labor, making some professions obsolete and many occupations have changed responsibilities and are still changing. For example, a company used to need to hire a department of developers to make a website and keep it running. Now, with the help of website builders, any humanist can put together a webpage and connect the online payment to it. This also helps streamline the work of marketers, who can now easily test their hypotheses.

Labor Market.

Without developing skills and tracking trends, you can quickly become unclaimed. Alas, this is a fact. A digital marketer who doesn't keep up with industry updates, trends in the world and doesn't understand new marketing tools on a daily basis can quickly be left behind.

A different generation

According to VCIOM research, most zoomers and millennials believe that a college degree is not that important in the professional world and that a high-paying job can be obtained without a crust. Indeed, students are not afraid to suspend their studies at university for the sake of real practice and then come back to finish learning the skills they need. And young professionals regularly take courses and realize that this is their trump card up their sleeve.

Demand for Versatile Professionals

Companies and startups often find it unprofitable to hire narrowly focused professionals, so they look for specialists who are not afraid of non-standard duties and are willing to take on complex tasks. For example, an SMM specialist who can make a banner for a post, shoot a video for a post, write an advertising text, and launch an advertising campaign will be worth his weight in gold.

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